According to the musings of Boris Zetterlund on Axiell’s recently introduced blog, you are reading a blog post written by "a prejudiced, narrow minded, message driven, company edged fan boy". Wow I really must get a tee-shirt made up with that emblazoned across the chest!
I’ve been asked many times what a Technology Evangelist, especially one working for Talis, is and/or does. Strangely enough I have never used the Boris definition as a reply.
Boris thinks the term guru would be more appropriate for somebody who has the relative knowledge to be an authority of foresight in their area. He quotes the venerable Wikipedia in support of his definition:
In a further Western metaphorical extension, guru is used to refer to a person who has authority because of his or her perceived secular knowledge or skills.
As an example of a possible library technology guru he points to the excellent Marshall Breeding, of Library Technology Guides fame. I’ve got a lot of respect for Marshall he provides a great service to libraries, and I enjoy his presentations. His session at the Talis Insight Conference last year [Video selectable from conference program] was received really well, opening many eyes as to the influence of Open Source on our industry. So leaning towards a guru he is, but I wouldn’t class him as an evangelist.
Following through on the religious metaphor, which no doubt will be dangerous - using religious references to make points about secular issues. I see a guru as an expert in his/her particular bounded area of interest who you would metaphorically go to for expert insight in to that field. Whereas, an evangelist is someone who’s role in life is to spread the word about new ways of doing, looking at, or thinking about things.
I know that it is probably a generalisation, but I believe gurus act in an introverted way confining their interactions to those that already believe in what they are expert in, and want to know more. Whereas the evangelists are extrovert spreading the word about what they are passionate about, to those that have not heard it yet.
Having said all that, there are in my experience two types of evangelists in the technology world, and one of those could possibly attract the company edged fan boy label that Boris uses. We’ve all seen them promoting the religion of their company’s product portfolio, as against the sense of the generic architectural/philosophical/technical/standards based approach used to develop them.
Don’t get me wrong, if I believe Talis has a good, the best, or even the only, example of something I believe our industry should be taking notice of, I will not shy away from saying so. But blindly promoting only things that your company or project produces, in the end becomes self defeating.
We operate in a community and open conversation and debate is the only real way forward. The most valuable part of the evangelists role is not necessarily the presentation or blog post, it it the debate, discussion, and comments that they generate.
I could prattle on for ages on this, but the bottom line is that this evangelist is an evangelist not a guru, and definitely not a prejudiced, narrow minded, message driven, company edged fan boy!
Discuss…..