In our latest podcast I talk to Scott Brinker of ion interactive. We discuss the application of semantic technologies to Marketing, and explore Scott’s notion of Semantic Marketing.

During the conversation, we refer to the following resources;

• Alta Vista
• Scott Brinker’s blog, and his original Semantic Marketing post
• The Cluetrain Manifesto
• Dell
• Digg
• Dublin Core
• ion interactive
• Alex Iskold, his post on ‘Top Down’ and ‘Bottom Up,’ and my response
• LinkedIn
• MIT
• Procter and Gamble
• Salesforce
• StumbleUpon
• W3C
• Yahoo! SearchMonkey
• Yelp

This conversation was conducted using Skype on Thursday 2 October, recorded with Ecamm Network’s Call Recorder for Skype, and edited on a Mac with Garageband.

For other Talis podcasts in this Nodalities series, see here. To subscribe to updates from all of Talis’ podcast series, see here.