In my latest podcast I talk with Adam Gross, VP for Developer Marketing at Salesforce.com. We discuss the rise of this SaaS innovator, explore ways in which the company can maintain its edge as the competition hots up, and consider the balance between offering a rich and evolving application and supporting a Platform ecosystem.

During the conversation, we refer to the following resources;

• Marc Benioff
• developer.salesforce.com
• Force.com
• Grand Central
• Personify
• Salesforce App Exchange
• Jonathan Schwartz
• Sun Cloud
• trust.salesforce.com

This conversation was recorded on Friday 20 March, 2009.

For other Talis podcasts in this Nodalities series, see here. To subscribe to updates from all of Talis’ podcast series, see here.