Microsoft Bing’s Antonio Gulli Talks with Talis
Antonio has been working in the area of Web search for eleven years. He has recently joined Microsoft as principle developer manager based in London.
Presenting in the The realtime web: Discovery vs. Search session on the 1st day of the Online Information 2009 conference, Antonio brings an insight in to the challenges of realtime search. Traditional search systems utilise pointers between pages to ascertain relevance and importance. In a realtime environment, those references will have not been created. News items from the BBC are obviously of high reputation, but are they as important as the local paper when you are in Iowa.
How do you calculate the relevance images, or videos, or a stream of information from an event such as an earthquake. How do you calculate the importance of various social services such as FaceBook and Twitter. Without giving away the secret recipe behind the way Bing approaches this, his explanations set the scene for these very real challenges.
November 23rd, 2009 at 10:07 pm
From Bing to Bung. One imagines that Microsoft’s relevance algorithm will increasingly have a $$ component and a Rupert factor. They’re doing a huge disservice to the Web, and not enhancing their reputation.
February 18th, 2010 at 5:30 pm
I use both Bing and Google search engine and i dont see much difference in their search results. I use google for searching hard to find academic topics and Bing for general search.