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Charlene Li – The Impact of Social Media in your organisation

Charliene Li online09 The Opening Keynote slot on day three of Online Information 2009 will be filled by Charlene Li, formerly of Forrester Research and now founder of Altimer Group.  Named “One of the Most Influential Women in Technology” by Fast Company magazine, Charlene, co-author of Groundswell, is well know for her opinions on how social technologies are influencing all business.

In this Talking with Talis conversation we explore her thoughts on how many commercial organisations are having to wake up to the new way that there customers and employees are interacting.  Realising that they can not control or buy their way in to this space, is an important step.

We move on to explore how things will evolve further, how and for what the massive amounts of data amassed by social services.  With a history in newspapers, Charlene has some thoughts on what the future may look like for that industry if the do, or do not, adapt.

An interesting heads up for day three of the conference.

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