Scott Brinker talks with Talis about Semantic Marketing
In our latest podcast I talk to Scott Brinker of ion interactive. We discuss the application of semantic technologies to Marketing, and explore Scott’s notion of Semantic Marketing.
During the conversation, we refer to the following resources;
- Alta Vista
- Scott Brinker’s blog, and his original Semantic Marketing post
- The Cluetrain Manifesto
- Dell
- Digg
- Dublin Core
- ion interactive
- Alex Iskold, his post on ‘Top Down’ and ‘Bottom Up,’ and my response
- MIT
- Procter and Gamble
- Salesforce
- StumbleUpon
- W3C
- Yahoo! SearchMonkey
- Yelp
This conversation was conducted using Skype on Thursday 2 October, recorded with Ecamm Network’s Call Recorder for Skype, and edited on a Mac with Garageband.
For other Talis podcasts in this Nodalities series, see here. To subscribe to updates from all of Talis’ podcast series, see here.
October 10th, 2008 at 4:10 pm
[...] a week for publishing podcasts. As well as David Provost, whom I mentioned yesterday, I’ve also just released a podcast with ion interactive’s Scott Brinker. Scott has been blogging for a while about the impact that semantic technologies might have upon [...]
October 14th, 2008 at 11:40 pm
In response to the points about spam and trust in RDF data:
I’ve been finding that to get listed at all on Yahoo I need to register for an account, add the page to a “my sites” list and add various feeds and maps into that. I’m also invited to authenticate my site. Yahoo generate a random value during an authenticated session and I am to add that to my meta tags.
Those measures immediately add an extra degree of trust to anything I publish on my site, Also, my Yahoo account is actually a personal account which is connected with my social network on Flickr and on Yahoo’s instant messaging platform. Therefore, a web of trust effect is being built up to validate web masters and any validation exercise applied to that web increases the degree of trust in the RDF data I publish. Unless and until I associate myself with evil spammers, I’m objectively trust worthy, and when I do, well more fool me.
June 16th, 2009 at 5:54 pm
[...] is fuel, and semantic technologies have a clear role to play in enhancing advertising (see my podcast with Scott Brinker from last [...]