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19 October 2007
Web 2.0 Summit - Video at the Edge
Posted by Paul Miller at October 19, 2007 08:20 PM
Om Malik, Joel Hyatt (Current TV), Mike Volpi (Joost) on stage to discuss video.
Joel - many of you believe tv is dead. If it were, the average American wouldn't watch 4 hours a day. And if it were, Joost and others wouldn't be working so hard to bring tv to the internet. “I don't think tv is dead, I just think most of it sucks.”
“At Current TV, we wanted to bring the magic of the internet to tv, not the dumbness of tv to the internet”
Current TV has viewer-created adverts... and their users prefer those ads to the official ones.
This week, Current TV launched current.com - “an entirely new form of social media”; members can shape the content as it is assembled... and affect the content that they end up viewing on the television.
Mike - “most of you have probably heard of Joost”. Yup. Free to the user, but ad-supported.
Om - “the two of you have distinctly different approaches to television”
Mike - use an application now, because they wanted a rich full-screen experience. Would not rule out an in-browser solution.
Just because you can watch a film on your mobile phone doesn't mean it's a good experience.
Advertising becoming more important - but it has to be well targeted... and relevant. Opt-in also has a role to play, and advertisers will pay a premium for that.
Om - a lot of Joost's 'produced' content is from content owners' archive. What is the value of the archive?
Mike - Low cost to Joost to deliver the content. Low return to content owner per old programme, but better than not receiving anything for the archive as you do just now. Need to take a risk and put their newer content online too.
Lunch!
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