Niall Kennedy from Hat Trick Media is on stage now. Talking about WidgetSummit earlier this week.

Widget basics – static assets (the basic look and feel), client-side user preferences (where am I?), dynamic data (delivered over the web, to make the widget DO something), built-in proxies and caching, rich platform integration.

Shows Apple’s Dashboard weather widget as an example.

myspace – 5.17% (of internet audience use)

google – 5.03%

facebook – 0.96%

yahoo! – 0.37%

AdWords now recognising widgets that offer far more interactive and personalised advertising. More engaging.

Widgets aggregating existing content from else where; increasing value of existing investment.

Widgets on the desktop and on mobile devices. Also, NetVibes-style personal homepages offer widgetised at-a-glance access to data from various sources. Blog sidebars, etc too.

Technorati Tags: Talis, Web 2.0, web2summit