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19 October 2007
Web 2.0 Summit - Launch Pad
Posted by Paul Miller at October 19, 2007 02:04 AM
Presentations from 6 startups - audience to choose the 'best'. Startups have not paid to present.
Judges on the stage - vcs
Greg Brockway, Tripit
“Make travel easier”. Help people organise their travel plans, and share them with family, colleagues, etc.
'Simply' forward electronic bookings from airlines etc to a Tripit email address. Their software scrapes the important information (times, dates, locations) from those email messages to create a rich itinerary.
Also includes dopplr-like ideas... your friends can see where you're going to be.
New feature - TripitToMe... command line/ sms/ email interface to query your stored trips, reservations, etc.
VCs not sure how you'd make money out of this.
Jay Holberd, Spiceworks
Fastest growing (free) IT Management and Helpdesk product. Funded by ads.
VC says “this product has nailed it”... “better than Salesforce, with a better model”. I'm trying to work out why...
Chuck Teller, Realius
Building 'fantasy real estate games'...
Real demographic, crime, school, etc data... underpinning a series of online games.
77% of homebuyers research their home online, but real estate advertising online lags behind.
Players view the data, look at the house, and guess how much it would cost. They're also able to see other players' estimates, leveraging (or at least surfacing) the wisdom of the crowds.
“Online game derives real life engagement”
Chuck reckons that real estate sites will embed links to this site on their web pages, and that everyone likes to talk about how much houses cost. He says that their game will support this.
Revenue models include charging estate agents to have their staff play the game for training purposes.
I don't get it...
Global Hosted Operating System (free). I'm all for computing in the cloud... but it seems silly to try to replicate replicate the desktop paradigm (with all its limitations) in a browser.
Tom Cuthbert, ClickForensics
“fighting the click fraud problem”
Click fraud getting worse, and advertisers had no real idea as to how much of an impact it was having on their campaigns until ClickForensics. Almost 16% of all clicks billed to an advertiser are fraudulent. In more focussed ad networks, the figure is over 25%.
Todd Humphrey, Cleverset
“Introducing true personalisation”
“Serving the right things to the right person at the right time”
Moving beyond 'simple' product recommendations.
Tracks previous behaviour, maps relationships, models visitor actions and reactions. The more data they have, the better the recommendations become.
Hmm. If those six are the 'best', that's disappointing. There were bits of an idea in a couple of them, but surely we're capable of better than that?
And the awards, selected by John listening to the level of applause... Best of Show goes to Cleverset. They were the most interesting of a disappointing bunch, so well done to them for that.
Best Presentation goes to Ghost. Eh? Just shows that democracy doesn't always work... ;-)
Most creative idea goes to Spiceworks. John stresses that we don't have to think the idea would actually work. Oh boy.
Most likely to exit first goes to Cleverset.
And we're done...
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