In another of those ‘meme maps’ that seem so popular these days, Dan Farber draws my attention to Stephen Danelutti’s visualisation of the evolving Enterprise 2.0 space.

As Dan notes,

“It’s a good place to get the discussion started on the obvious trends impacting business models, the workplace, customer engagement and technology. Turning the discussion into a day-to-day, steady embrace of enterprise 2.0 concepts and strategic initiatives that cascade through an organization is the challenge.”

(my emphasis)

That, surely, is the trick. Not to criticise Stephen’s diagram specifically, but so many of the terms that we use in shaping discussion of this space are either no-brainers (which intelligent organisation today wouldn’t aspire to ‘transparency’?) or so broad that they cover a multitude of possible meanings.

Agreeing the broad directions and the high level concepts is an important start. But, as with the broader Web 2.0 space and emerging interest around ‘Web 3.0′, the devil is in the detail and the proof is in the implementation.

Technorati Tags: Enterprise 2.0, Talis, Web 2.0, Web 3.0