Bradley Horowitz, VP Advanced Development Division, Yahoo! Inc, is now speaking at Future of Web Apps. His talk is titled “’User’ rehab: A story of redemption”.

We need to turn ‘users’ into people.

One model of ‘use’ might suggest;

1 creator

10 synthesisers

100 consumers ?

Web 2.0 dynamics make it possible for there to be 100% participation in all three roles.

‘Happenstance artistes’

Anyone with a keyboard is now an author

Anyone with a camera is now a photographer

Anyone with an iPod is now a DJ

Anyone with a browser is now a publisher

etc.

Bradley’s demonstrating the power of ‘interestingness’ in Flickr. Interestingness isn’t compiled by an active process such as voting/digging; instead they leverage organic behaviours such as viewing, tagging, linking. It’s implicit rather than explicit, and has value. It’s also less susceptible to gaming than explicit processes might be.

He then goes into a tour of various Yahoo! products, including their latest – and very interesting – Pipes, which various people have been getting so excited about.

A cold drink – instead of yet more coffee – would help me to concentrate… Pity there aren’t any, and it’s HOT. {grumble}

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